InformationAccess
Catalog
Fact Sheets
Catalogs can have a huge benefit to your business, if you have the right kind of business. Catalogs can be a great source of information. Depending on the nature of the catalog, they can be a source of creative ideas. They can also be a form of competitive intelligence.
Fact sheets can also be a great way to summarize the features and benefits that your product or service offers your potential customers.
Whether you're using a catalog or a fact sheet, your business can benefit from both by way of direct mailings. In addition, they can be used as a handout at tradeshows. The bottom line is, if you're in the right kind of business, you may be able to gain more customers by offering fact sheets and/or catalogs. It's worth considering...